Structure, not guesswork
See the machine behind the post
Hook lists give you the line. Calqu Tools give you the anatomy — the hook pattern, the beat map, and a template you fill in yourself. Grounded in a dated corpus of what's actually working, in English and French.
The tools
Viral Teardown Analyzer
Paste a post. Get its hook pattern named, its beat map laid out, and a replication template — a structural skeleton, never a copy.
Cross-Platform Post Translator
Paste one post and see what it must structurally become on each platform — the rhetoric, not just the aspect ratio.
Pre-Publish Pattern Grader
Paste a draft before you publish. See which proven structure it resembles and which beats are missing — a structural review, never a performance forecast.
What's working by niche & platform
Dated, sourced pattern pages per platform. Each generates only when enough verified corpus rows stand behind it.
Viral content by francophone region
France, Quebec and French-speaking Africa behave differently — the least-copyable slice of the corpus.
Backed by the Viral Pattern Corpus
57 structural rows across 5 platform surfaces, English and French. Every row carries a source and an observed date. Nothing here predicts virality — it reports observed structure.
Observed, never predicted
We show observed patterns with dates and frequency ranges. Nothing here forecasts how many views you'll get — virality is probabilistic and anyone claiming otherwise is guessing.
Credited, never appropriated
Every pattern links to its source. We analyze structure and use official platform embeds where available — we never rehost a creator's media or present anyone's work as a failure.
Modeled, never copied
Outputs are structural skeletons you fill in yourself. This tool cannot regenerate a near-copy of its source, by design. Structure is shareable; a specific post is not yours to reproduce.